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Sandvox Website Profile: “byThom sans Mirror”

Sandvox was the choice for Thom Hogan to build his website. He chose the “Blueball Reactive Brown” design for the site. People may want to visit the site if they are looking for mirrorless cameras, small system cameras.

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Sandvox features used for this site:Blog, External Page, Site Map, RSS Feed Object, Editing HTML of text, Raw HTML Object, Google Integration

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Describe your website.

Information, news, reviews, and articles on small system cameras, sometimes referred to as mirrorless cameras. The purpose is to keep people informed about what's happening in this rapidly growing photography marketplace.

Who is the target audience for your website?

Compact camera uses that are looking for more performance and flexibility, DSLR users who are looking for less size and weight, anyone who's looking for compact, competent, and flexible cameras.

Tell us a story about this website.

This is a spin-out from the highly popular and successful Web site of writer/photographer Thom Hogan ( The products and topics he covers have grown over the years, and now he's breaking them out into their own separate sites.

Why did you use this Sandvox design?

I was looking for something lean and clean, not formal, but not informal either.

What techniques did you use to build this website?

There's a lot of database information involved in covering cameras. I chose to use accordions to keep from having huge tables or massive numbers of pages. All the cameras from one maker fit on one page this way, and you can get around amongst the different ones quickly and easily.

It's a rough road to the top

This website was created by Thom Hogan of Emmaus, Pennsylvania, USA.